Porject 03 Remix
First plan
Our first plan was to make a physical exhibition that could be touched.Since most of the members of our group had done physical books (bound books, pillow books), we planned to rearrange and combine copies of physical books to form a new installation that could actually be touched.It will be an immersive experience for the audience.In addition, we will play video works on the background screen, accompanied by polished music to help the audience enter the book.
Second plan
Our second plan is to do an online exhibition.It will be a fun site, it will be a collection of all our individual work, our remix work, our design work (poetry) and our team.The site will accommodate most electronic devices and we will experiment with touchless interaction.This is a huge challenge and requires a lot of work and interaction designers, but it also means some breakthroughs.
Final plan
Our final plan is to do an online exhibition. It’s going to be a playful website, and it’s going to be a collection of all of our individual work, our remix work, our design objects (poems)and our team. The site will be adapted to most electronic devices,and we’ll experimenting with touch-free interaction. It’s a big challenge, and it requires a lot of work and interaction designers, but it also means some breakthroughs.
The poem
The punk poem written by John Cooper Clark
6 dynamic poster design
Based on the 6 stage of getting out of your Nightmare
fear, pain, confusion, struggle, hope and
exploration.
a work collection: a short video contains all our work
a short video of demonstrating our final work of Project 2.
Our individual work
Our team
Our team member, title, our duty and work hours.
Website Design:
OUR REMIX POSTERS
Natalie’s work&Vera‘s work
Our poster was designed by Vera, the brand planner, and Natalia, the creative director.
The work combines the work of all our team members and aims to show the hope that a city can rise from the nightmare of war.
The whole process is divided into six stages: fear, confusion, pain, struggle, exploration and hope.
Xu’s work
We shared our plans for marketing.When we first got the brief for this project and understood the ultimate purpose of the project, we had two different forms of presentation plans in mind.The first is an offline exhibition. Make use of our existing exhibition space in Winchester to create a physical exhibition of our physical books and videos.The second is an online exhibition. Maybe we can create a website dedicated to our group and collect all of our work. The site can be viewed from any electronic device.
Xu’s work:
At the same time we shared some of my preliminary research and our group decided that the final presentation would be in the form of an online exhibition.
Third meeting
In the third session our web designer, pony, shared the wireframes of the pages she created.
Pony’s work:
We shared our final marketing plan
Xu’s work
4.Final outcome
1:Logo design (Duanqian Shen)
Inspired by Freud’s “Parse of Dreams”, a font was created.Most of the material of the dream comes from the insignificant events in reality, but the dream has a different development and ending from the reality. The dream is the realization of the desire.Reality and dream bring a sense of conflict, but at the same time, so this font design is full of the sense of contrast brought by a single line and the constantly changing arc color block, and the two integrate and transition with each other.Symsymbol awake interintertwined with sleep walk.
2: Poster design (Vera and Natalie)
The first poster is Fear. The little girl’s weakness and fear in her eyes are contrasted with the arrogance and ambition in the men’s eyes. The soldiers holding up guns are passionate and eager for conflict, which shows that the vulnerable groups are forced to experience the fear brought by war.(Natalia’s work)
The second poster is titled Confusion. Real life has brought people a dark nightmare, and redemption seems to be a distant thing which forces them to walk in confusion like a walking dead.(Natalia’s work)
The third poster is Pain. The sleepwalker gazes into the mirror. Outside the mirror, they are all human beings with a pulse. Inside the mirror, they are indeed the reflection of zombies, their minds and lives held uncontrollably in the hands of others.(Vera’s work)
The fourth poster is titled Struggle. The prolonged dizziness makes it impossible not to start struggling, and the sleepwalkers refuse to endure it and start looking forward to a reorganised world. The blood-soiled grass, the shelled buildings, all traces of the nightmare of war, begin to disintegrate.(Vera’s work)
The title of this poster is Exploration. Hope brings endless excitement. The consciousness of the sleepwalkers began to wake up. They began to look forward to exploring a wider world and a more peaceful world. They raised their hands and cheered, waiting for peace to come.(Vera’s work)
The last poster is titled Hope.The awakening after the struggle brings a little energy to the oppressive world. Sleepwalkers hunch their heads down as they begin to look away and upwards, building hope with anticipation.(Vera’s work)
We also made short videos that represented the titles of each person’s work
3: Web design (Pony)
URL of our website： https://sym1c16.wixsite.com/sleepwalk
QR code of our website:
4: Marketing-My work(Xu)
After doing preliminary research on online and offline exhibitions, the, our final plan is to do an online exhibition. The site will work with most electronic devices.After this we did a comparative research on the two media promotion platforms：Comparing the two platforms through secondary research, we thought that with similar user profiles, INS with its ability to post videos with hashtags, long videos, photos and brand stories would be more in line with our final format of promoting with dynamic posters.Then we did a detailed research on the users who use ins：After that we came up with a PACT analysisand then made a persona：This is the final marketing plan we made
Our INS page:
You can also visit our instagram here:
Or scan this QR code!
