blog 4

This book helped me a lot, and one of them was on ‘The Power of Staring’. It is said that Medusa’s gaze has the power to petrify human beings. There is no denying that among different kinds of eyes observed by human beings, gaze leaves the most profound impression on people. Many advertisements and posters make use of this feature to create certain atmosphere through color scenes and achieve the effect of making people stay their eyes.

Through the memorable famous art, celebrity, specific profession, connection or exaggerated or bleak colors, to achieve the effect of stimulating the retina, so as to deepen people’s impression or bring associations to people.
It is mentioned that the visual color principle of animals and humans emphasizes that certain colors can be used to enhance the brain’s impression of the information conveyed by pictures.
At the same time, the author expounds that in modern art, the humorous creation technique of image analogy can enhance the impression of human beings to advertising things.
Certain patterns or colors can interact with the human brain’s associative functions. For example, dense and regular patterns can give people visual and tactile linkage. The dense decorative pattern of cross gives a person furry feeling, the dense decorative pattern of triangle gives a person uneven feeling and the pattern of the secret book of strip is smooth feeling.
The prominent triangle of folded paper expresses the sharpness and enhances the visual impact. Different colors are only the clean white spots in the line, which can show the importance of the subway station.
The density and sparsity of wave points can control the visual nerve to a certain extent to achieve the effect of emphasizing or neglecting.