blog 01 task

Here are some of my thoughts and thoughts on the video, succinctly described, without disrespect.

First of all, the first one in this video has strong practicality and is an introduction of some forms of publicity that can achieve good publicity effect in most of the Xuan Chan fields. The second video tends to be a single public service advertisement aimed at public welfare. Compared with the advertisement in the first video, it can arouse people’s emotional side more and achieve a better purpose of public welfare or initiative. The first video is closer to people’s life, and it can increase empathy and substitution through personal experience or people and things around, which is relatively easier to stimulate people’s sense of identity.In this respect, the first thing I realized is the positioning of advertising or publicity. The way of publicity determines what the purpose of publicity is and what kind of group you want to be publicized. Tailor-made advertisements based on this standard will achieve higher publicity efficiency.

In the first interview video of Eric Hu, a concept commonly used in traditional Chinese advertisements is viral placement.The principle of viral advertisement placement is to appear and stack repeatedly. It repeatedly emphasizes the message the propagandist wants to convey in people’s retina or hearing, and then further deepens people’s deep impression of the propaganda content with the assistance of some flash interactive paintings or some music with simple and easy melody to remember. Eventually to the point where you can see something like that or hear music and think of the propaganda. The video also shows how viral placement can work in the United States and around the world.

The biggest inspiration of the second advertisement is that the field visit and interview can make the audience see more real and shocking pictures, which can attack people’s hearts more directly, and quickly generate sympathy, sadness, sadness, empathy and other emotions.In addition, the propagandists found another way to weaken the AI assistant from the direction of serving the public and reducing labor positions, and correspondingly enhance the future contribution of helping the disabled, thus reducing people’s social resistance to service robots.My research direction is the customization of advertisements for users. I believe that in the era of big data, we can better understand the ideas of the promoted groups and design more advertisements that make the audience empathetic. Summing up the common characteristics of the audience, avoiding the public’s aesthetic minefield and opposition direction, for example, artificial intelligence may make non-technical service workers unemployed, so there will be many people to resist, but when it can make contributions to social welfare, the voice will be pointed out more.